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Specialty Box Office: Woody Allen's 'Rome' Scores Huge Limited Debut

Photo of Peter Knegt By Peter Knegt | Indiewire June 25, 2012 at 12:01PM

Woody Allen's "To Rome With Love" managed a massive limited debut this weekend. It scored both the second best per-theater-average so far this year (after "Moonrise Kingdom") and the second best of Allen's career (after "Midnight in Paris").
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"To Rome with Love."
"To Rome with Love."

Woody Allen's "To Rome With Love" managed a massive limited debut this weekend. It scored both the second best per-theater-average so far this year (after "Moonrise Kingdom") and the second best of Allen's career (after "Midnight in Paris").

The film led a weekend full of impressive grosses, most notably from holdover releases like "Moonrise Kingdom" (which topped the $10 million mark), "Safety Not Guaranteed" (which hit $1 million) and "The Best Exotic Marigold Hotel" (which inched toward $40 million).

Check out the full rundown below.

The Debuts:

"To Rome With Love" (Sony Pictures Classics)
On 5 screens, Sony Classics released Woody Allen's "To Rome With Love" to very impressive numbers. The film -- which features a typical-for-Allen all-star cast including Penelope Cruz, Alec Baldwin, Ellen Page and Jesse Eisenberg -- grossed a huge $379,371, averaging $75,874. That's among the 30 best per-theater-averages of all time, and the second best for both 2012 (after "Moonrise Kingdom") and Allen himself (after "Midnight in Paris").

It suggests Sony Classics' strategy of releasing Allen's work in the summer is continuing to pay off. Last year, "Midnight in Paris" grossed over $56 million after a late May debut, becoming the highest grossing film of Allen's career. Whether "Rome" -- which received much weaker reviews than "Paris" -- can gross even half that (which alone would make it a considerable success) remains to be seen.

Kumare (Kino Lorber)
2011 SXSW Audience Award winner "Kumare" had a strong start on its sole screen at New York's IFC Center.  The doc --  about a man who impersonates an Indian guru and builds a following in Arizona -- grossed $12,000 over the weekend, adding to an impressive $10,371 the film grossed from its two mid-week opening days. The film's total stands at $22,371, with expansions to LA,  Seattle, Denver and Tucson in the coming weeks.

"Our truth-telling false prophet Kumare led hordes of believers to IFC this weekend," Kino Lorber's president Richard Lorber noted. "We expect these enlightening results to continue based on great reviews, viral digital interest and the infectiousness of Kumare's success."

The Invisible War (Cinedigm)
Kirby Dick's acclaimed documentary "The Invisible War" hit 4 theaters this weekend to modest results. The film -- which details the horrifying state of rape in the military -- grossed $19,600 for a $4,900 per-theater average. It will expand next weekend.

For a rundown of holdover releases, including "Your Sister's Sister," "Moonrise Kingdom," "Safety Not Guaranteed" and "Bernie," continue to the next page.

This article is related to: Box Office, Woody Allen







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