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by Peter Knegt
April 15, 2012 12:43 PM
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Specialty Box Office: Big Debut For "Woman Thou Art Loosed;" "Bully" Expands Nicely With PG-13

Whit Stillman's "Damsels in Distress."
The Holdovers:

"Damsels in Distress" (Sony Pictures Classics)
The best per-theater-average among holdovers belonged to Whit Stillman's first film in almost 15 years, "Damsels in Distress." Expanding from 4 to 22 screens, Sony Pictures Classics saw the film take in $93,040, averaging a respectable $4,229. The film's total now stands at $178,263.

Stillman has only directed four films over the course of his 22-year career, the last being 1998's "The Last Days of Disco." In May of 1998, that film expanded from 22 to 44 screens and averaged $5,250, which tracks it considerably ahead of "Damsels." "Disco" eventually totaled $3 million, a number "Damsels" would need some very strong holding power in future expansion to achieve.

"We Have a Pope" (Sundance Selects)
Also in its second weekend was Sundance Selects' release of Nanni Moretti's "We Have a Pope." Expanding from 3 to 15 screens, the film took in $54,000 for a mild $3,600 average. The film -- which premiered in competition at last year's Cannes Film Festival -- has now taken in $104,000. It will expand to the top 25 markets next weekend.

"Bully" (The Weinstein Company)
With a new "PG-13" rating, Lee Hirsch's much-discussed doc "Bully" expanded from 6 to 158 screens in a pivotal weekend for its success. The result was very strong, with the film grossing $534,000 for a per-theater-average of $3,380. That brought the film's total to $813,202, with the $1 million mark a given by next weekend. It's now the second-highest grossing doc of 2012, behind surprise breakout "Jiro Dreams of Sushi" (which has yet to report estimates for this weekend).

"The Raid: Redemption" (Sony Pictures Classics)
Also making an important expansion this weekend was Gareth Evans' much-anticipated Indonesian action flick "The Raid: Redemption." Released by Sony Pictures Classics after acclaimed festival screenings at Toronto and Sundance, the film expanded aggressively from 176 to 881 screens and jumped 91% in grosses, taking in $1,003,111 to place just outside the overall top 10. Its average of $1,139 wasn't spectacular, but it still helped give the reported $1.1 million-budgeted "The Raid" an impressive new total of $2,567,729 after 4 weekends in release.

"October Baby" (Samuel Goldwyn Films)
Samuel Goldwyn saw Andrew and Jon Erwin's "October Baby" get a very healthy boost in its fourth frame after 2 weekends of steep drops. The film, about a college freshman who learns she is the "survivor of an attempted abortion," went from 339 to 362 screens and jumped an impressive 44%. That resulted in a $524,538 gross and a $1,449 average -- and a new total of $4,502,168. Notably, that's 4.5 times its $1 million budget.

"The Deep Blue Sea" (Music Box Films)
Also in its fourth weekend, Terence Davies' acclaimed Rachel Weisz-starrer went from 51 to 53 screens care of Music Box Films and found respectable numbers as a result. "The Deep Blue Sea" grossed $97,473, averaging $1,839 (essentially on par with last weekend). The film's total now stands at $648,554.

"Jeff Who Lives at Home" (Paramount Vantage)
In its fifth weekend, Mark & Jay Duplass' "Jeff Who Lives at Home" dropped from 447 to 183 screens and expectedly lost 49% of its grosses. Starring Jason Segel and Ed Helms, the film took in $215,000 for a $1,175 average (a higher average than last weekend). Paramount Vantage-released "Jeff" has now totalled $3,825,644 and should finish its run just short of the $5 million mark -- a disappointment considering the folks involved.

"The Kid With a Bike" (Sundance Selects)
Another brotherly filmmaking duo, Belgium's Jean-Pierre and Luc Dardenne, had much better news with their "Kid With a Bike." Expanding from 54 to 70 screens in its fifth weekend care of Sundance Selects, the film grossed a strong $175,000 -- averaging $2,500 (which is impressively up from last weekend's $2,217). "Kid" has now grossed $765,009 and should hit the $1 million mark by the end of next weekend. The film has now surpassed the $651,941 that "L'Enfant" grossed back in 2006 to become the highest grossing film ever for the Dardenne brothers.

"Footnote" (Sony Pictures Classics)
Another strong import, Israel's submission to the Academy Award's foreign language category got a nice boost in its sixth weekend after expanding from 65 to 84 screens. Sony Classics saw Joseph Cedar's film jump 54% as a result, taking in $210,416 and averaging $2,505.  Crossing the $1 million mark in the process, the film has now grossed $1,114,817.

"Salmon Fishing In The Yemen" (CBS Films)
Also crossing a milestone in its sixth weekend was Lasse Hallstrom's "Salmon Fishing In The Yemen," which dropped from 524 to 435 screens but lost only 8% of its grosses. Starring Emily Blunt and Ewan McGregor, the film grossed $911,000 -- a very stong number, and enough to take its total past the $6 million mark to $6,087,391. At this rate, "Salmon" should soon surpass "Friends With Kids" as the highest- grossing specialty film of 2012 so far. That film's gross stands at $6,985,514 as of the this weekend.

Peter Knegt is Indiewire's Senior Editor. Follow him on Twitter and on his blog.

Indiewire tracks independent/specialty releases compiled from Rentrak Theatrical, which collects studio reported data as well as box-office figures from North American theatre locations. To be included in the Indiewire Box Office Chart, distributors must submit information about their films to Rentrak at studiogrosses@rentrak.com by the end of the day each Monday.

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2 Comments

  • bryan | April 15, 2012 7:00 PMReply

    Your article is puzzling because in it you clearly state "Loosed" managed to find the best per-theater-average of any film in releasd and "..took in an excellent $650,319 -- averaging $6,376."
    but then later you list the film 'Here' "Braden King's Sundance 2011 alum "Here"...fared slightly better than "Hit So Hard," taking in $8,500 for Strand Releasing." Last I checked $8,500 is more than $6,376. Meaning that the film "Here" had a higher per screen average than "Loosed".
    This isn't case of delayed box office information since both films are stated in the article. Rather it is an outright falsehood. I implore you and your editors to look things over more carefully and re-edit the article acknowledging your mistake. "Here" deserves credit for what it achieved and so does "Loosed". However, the latter has no business getting credit for something it didn't do. The math does not lie.

  • Steve | April 15, 2012 1:19 PMReply

    If I refer to boxofficemojo, the average/shows for The Raid is still higher than several movies above it. The Raid has $244, while The Lorax $126, Lockout $188, 21 Jump Street $195, Wrath of The Titans $144, Mirror Mirror $173, and American Reunion $199.

    Movies that are higher than The Raid in terms of avg/shows that also higher in terms of weekend total are : Titanic 3D $343, Cabin in The Woods $339, Three Stooges $308, and finally The Hunger Games $328.