One source puts the final price tag at $4 million for U.S. distribution rights with a commitment to a wide release and the kind of sizable P&A to fully back it.
A treatise on the modern, porn-obsessed, objectifying straight male, “Don Jon’s Addiction” follows a New Jersey tough guy, played by Gordon-Levitt, whose only interests are the gym, his car and sex (both real and virtual), until he meets a young princess unwilling to play his game and an older woman who takes an interest in his buried humanity. Scarlett Johansson, Julianne Moore, Tony Danza and Glenne Headly co-star. Ram Bergman produced.
In between his studio pictures, Gordon-Levitt has been a regular at Sundance over the years, both as a transmedia artist and actor (“Manic,” “Brick,” “Hesher”). But this latest achievement signposts an even more multi-faceted career.
Sources indicate that several sizable players, including the Weinstein Co., came looking to pocket the film.