Sundance 2013: Joseph Gordon-Levitt's 'Don Jon's Addiction' Going to Relativity

One of the most anticipated films coming into the Sundance Film Festival, Joseph Gordon-Levitt’s “Don Jon’s Addiction,” looks like it's landing with Relativity Media. The “(500) Days of Summer” actor’s directorial debut had its world premiere screening Friday night at the Eccles Theatre to warm response, then screened twice Saturday, as increasingly aggressive bids came in to the film's sales reps at WME Global and CAA.

One source puts the final price tag at $4 million for U.S. distribution rights with a commitment to a wide release and the kind of sizable P&A to fully back it.

A treatise on the modern, porn-obsessed, objectifying straight male, “Don Jon’s Addiction” follows a New Jersey tough guy, played by Gordon-Levitt, whose only interests are the gym, his car and sex (both real and virtual), until he meets a young princess unwilling to play his game and an older woman who takes an interest in his buried humanity. Scarlett Johansson, Julianne Moore, Tony Danza and Glenne Headly co-star. Ram Bergman produced.

In between his studio pictures, Gordon-Levitt has been a regular at Sundance over the years, both as a transmedia artist and actor (“Manic,” “Brick,” “Hesher”). But this latest achievement signposts an even more multi-faceted career.

Sources indicate that several sizable players, including the Weinstein Co., came looking to pocket the film.