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Sundance's 'Filly Brown' Heads To Indomina

Photo of Peter Knegt By Peter Knegt | Indiewire March 15, 2012 at 10:06PM

Sundance's 'Filly Brown' Heads To Indomina
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Filly Brown

Indomina has acquired worldwide rides to Youssef Delara and Michael D. Olmos's "Filly Brown," it was announced today.

Starring Gina Rodriguez, Jenni Rivera, Lou Diamond Phillips, Edward James Olmos, the film debuted in competition at the 2012 Sundance Film Festival.

Indomina is planning a theatrical release in the Fall of 2012.

The deal was brokered by Alexis Garcia for William Morris Endeavor on behalf of the filmmakers.  Indomina's Senior Vice President of Distribution and Marketing, Bruce Kirkland and Vice President of Acquisitions, Rob Williams, negotiated the deal for Indomina.

Full press release below.
 
Beverly Hills, CA (March 15, 2012) --- It was announced today that The Indomina Group, the fast-growing producer and distributor of film, TV and trans-media content, has acquired Worldwide Rights to the 2012 Sundance premiered Filly Brown, starring Gina Rodriguez (Go For It), Jenni Rivera (I Love Jenni), Lou Diamond Phillips (Courage Under Fire, Hollywood Homicide), Academy Award Nominee Edward James Olmos (Dexter, Battlestar Galactica), Emilio Rivera (Sons of Anarchy), Noel Gugliemi (Training Day), Kerry Norton (Battlestar Galactica) and Chrissie Fit (General Hospital). Indomina is planning a theatrical release in the Fall of 2012.
 
Filly Brown was Produced by Victor Teran, Amir Delara, Youssef Delara, Michael D. Olmos, Mico Olmos, Edward "E-Dub" Rios, Khool-Aid Rios; executive produced by Edward James Olmos, Kevin Smith, Homa Soroor and directed by Youssef Delara, Michael D. Olmos.
 
Delara and Olmos’ new youth music themed coming of age Indie is a Cima Productions, Olmos Productions and Silent Giant Entertainment production.  The film features an original soundtrack by a who’s who of Latin hip-hop artists produced by Silent Giant and Reza Safinia.
 
“We are excited to be involved with this crowd-pleasing, musically inspired feature film," said Indomina Vice-Chairman and CEO Jasbinder Singh Mann. “Audiences will be amazed by the talent of breakout Gina Rodriguez.”

“Filly Brown is a fresh new voice exploding on the scene just like Indomina Releasing. We believe they’re poised to become a major player and we can’t imagine a better partner to bring the world of Filly Brown and her music to a wide audience,”  (Youssef Delara & Michael D. Olmos).
 
Filly Brown is centered around Maria Jose "Majo" Tonorio, aka Filly Brown, who is a raw young Los Angeles hip-hop artist who spits from the heart. When a sleazy record producer offers her a crack at rap stardom, Majo faces some daunting choices. With an incarcerated mother, a record contract could be the ticket out for her struggling family. But taking the deal means selling out her talent and the true friends who helped her to the cusp of success A portrait of an artist forced to discover her authentic voice, Filly Brown percolates with the raw energy of hope sprung from desperation.
 
The deal was brokered by Alexis Garcia for William Morris Endeavor on behalf of the filmmakers.  Indomina's Senior Vice President of Distribution and Marketing, Bruce Kirkland and Vice President of Acquisitions, Rob Williams, negotiated the deal for Indomina.

Recent acquisitions for The Indomina Group's releasing division include Ice-T’s performance movie Something From Nothing: The Art of Rap, the award-winning Bart Layton directed thriller The Imposter and Sheldon Candis’ LUV, starring Common that were all acquired this year at the Sundance Film Festival.  Additional acquisitions include the upcoming A Fantastic Fear of Everything starring Simon Pegg, and the thriller Life Without Principle - the newest film from internationally acclaimed director/producer and contemporary maestro of Hong Kongese action cinema Johnnie To. Upcoming productions include a new live action Afro Samurai with Samuel L. Jackson, Cabin Fever: Patient Zero and Cabin Fever: Outbreak.
 
ABOUT INDOMINA
The Indomina Group is a vertically integrated independent studio launched in 2008 by Vice Chairman and CEO Jasbinder Singh Mann.
 
Operating in Los Angeles and the Dominican Republic, Indomina takes a transmedia approach to collaborating with content creators around the world to bring innovative entertainment properties to the market.
 
The company’s global operations include the production and distribution of motion pictures, television, music, interactive games, and the ownership of world-class studio facilities and production services.
 
For more information please visit www.indomina.com
 

This article is related to: Acquisitions, Filly Brown






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