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In a world where online interactions have exposed niches that most would never dream of exploring, there is yet another esoteric field that few would imagine even existed: Competitive chicken showing.

While most would imagine chicken showing as a strange and obscure subject to be fascinated by, these breeders are enamored with it. Spending hundreds of hours grooming, breeding and showcasing their poultry trophies, these individuals have found a recherché hobby that few would ever even consider a reality. But while similar to the competitors in a Westminster Dog Show, these show chicken breeders are compassionate, caring and eccentric people who — along with their chickens — must overcome the struggles and bask in the triumphs of their stranger-than-fiction lives as they make their way to the Ohio National Poultry Show.

"Chicken People" is set to premiere at SXSW in the Documentary Spolight section on March 13. Catch the Indiewire exclusive clip above.

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