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They sought out actors with established genre fan followings, including Alexis Denisof (of "Buffy the Vampire Slayer" and "Angel") and "Gilmore Girls" alum Sean Gunn, who created the spoof web series "PG Porn" with his brother James Gunn, in whose 2010 movie "Super" he also appeared.

The cast also includes performers from Finland and Germany to keep with the series' global scope -- as Hendler says, "From very earliest stages of conception, the script was a rich, international tapestry of characters and we wanted to bring that to life as realistically as possible.” Cabrera reveals they had to fight to keep subtitles in the series and to not "Americanize" it, potentially to project's benefit, considering that YouTube is available in far more territories than U.S. cable.

The lead character of "H+" is arguably the title technological advance – a micro-computer that is implanted in the back of your neck and allows 24 hour access to the Internet through your eyes. It is centered around one disastrous event, in which a virus attacks H+ and everyone who has the implant, and follows a half a dozen unrelated (or are they?) characters. With an average episode length of eight minutes, "H+" may prove more accessible for rewatching for those who want to delve into and parse the ever-expanding mythology.

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In April, Nielsen reported that 45% of Americans use their devices while watching TV on a daily basis and 88% do so at least once a month. In that way, the cross-platform "H+" is an example of an attempt to cater to a new way of consuming content and of interacting with it. “I think there is the hope and the gamble on this idea that within the next few years we’re going to see a huge change in internet and TV content,” Cabrera says.

“We’ve been working with Warner Bros. on this project for four years, and in that time so much of the online landscape has changed. It’s only a matter of time before people pick up their remote and, instead of hitting channel 6, hit the YouTube or Hulu icon. Our hope is that during the life of this project, we can be a part of something like that."