Click to Skip Ad
Closing in...
Steve Carell Redefined His Career By Surprising Everyone in 'Foxcatcher' Steve Carell Redefined His Career By Surprising Everyone in 'Foxcatcher' Watch: Ellar Coltrane on the 'Brutal' Experience of Watching 'Boyhood' After Living It Watch: Ellar Coltrane on the 'Brutal' Experience of Watching 'Boyhood' After Living It Mortem Tyldum Explains Why Alan Turing Was the Right Subject For His First English-Language Film Mortem Tyldum Explains Why Alan Turing Was the Right Subject For His First English-Language Film Why Richard Linklater’s ‘Boyhood’ is a Great, Unexpected Awards Season Frontrunner Why Richard Linklater’s ‘Boyhood’ is a Great, Unexpected Awards Season Frontrunner Watch: Patricia Arquette on Stripping Away Ego to Get to the Heart of 'Boyhood' 
Watch: Patricia Arquette on Stripping Away Ego to Get to the Heart of 'Boyhood' 'Whiplash' Breakout Miles Teller Has Officially Arrived 'Whiplash' Breakout Miles Teller Has Officially Arrived Michael Keaton Dug Deep to Deliver the Best Performance of His Career in 'Birdman' Michael Keaton Dug Deep to Deliver the Best Performance of His Career in 'Birdman' Mark Ruffalo Explains Why Dave Schultz Was One of the Most Complex Characters He's Ever Played Mark Ruffalo Explains Why Dave Schultz Was One of the Most Complex Characters He's Ever Played Keira Knightley on 'The Imitation Game' and Why Awards Matter Keira Knightley on 'The Imitation Game' and Why Awards Matter Katherine Waterston On the Good and Bad of Working With Paul Thomas Anderson Katherine Waterston On the Good and Bad of Working With Paul Thomas Anderson Emma Stone Proved She Can Do It All in 2014 Emma Stone Proved She Can Do It All in 2014 Jon Stewart is Off to a Strong Start with Directorial Debut 'Rosewater' Jon Stewart is Off to a Strong Start with Directorial Debut 'Rosewater' Awards Spotlight: Don't Be Surprised When J.K. Simmons Takes Home Oscar Awards Spotlight: Don't Be Surprised When J.K. Simmons Takes Home Oscar Jessica Chastain Proved She's a Total Chameleon in 2014 Jessica Chastain Proved She's a Total Chameleon in 2014 Laura Poitras on 'CITIZENFOUR,' The Most Dangerous Work She's Ever Done Laura Poitras on 'CITIZENFOUR,' The Most Dangerous Work She's Ever Done Jake Gyllenhaal On Doing Very Bad Things in 'Nightcrawler' Jake Gyllenhaal On Doing Very Bad Things in 'Nightcrawler' Channing Tatum Explains Why It Took Him Eight Years to Have the ‘Balls’ for ‘Foxcatcher’ Channing Tatum Explains Why It Took Him Eight Years to Have the ‘Balls’ for ‘Foxcatcher’ Ethan Hawke Didn't Know That Richard Linklater Would Bring 'Boyhood' Home So Well Ethan Hawke Didn't Know That Richard Linklater Would Bring 'Boyhood' Home So Well Jack O'Connell Explains What It’s Like to Work For Angelina Jolie Jack O'Connell Explains What It’s Like to Work For Angelina Jolie 'Red Army' Director Gabe Polsky Reveals the Story of Soviet Hockey 'Red Army' Director Gabe Polsky Reveals the Story of Soviet Hockey How Felicity Jones is Getting Noticed This Awards Season How Felicity Jones is Getting Noticed This Awards Season Edward Norton Goes Full-Blown For Alejandro González Iñárritu in 'Birdman' Edward Norton Goes Full-Blown For Alejandro González Iñárritu in 'Birdman' How Eddie Redmayne Transformed His Body and Mind to Become Stephen Hawking How Eddie Redmayne Transformed His Body and Mind to Become Stephen Hawking Oscar Isaac Explains How 'A Most Violent Year' Fits With His Other Roles Oscar Isaac Explains How 'A Most Violent Year' Fits With His Other Roles Timothy Spall Almost Went Mad to Play 'Mr. Turner' For Mike Leigh Timothy Spall Almost Went Mad to Play 'Mr. Turner' For Mike Leigh 'Gone Girl' Composer Atticus Ross: How to Write a Score Without Seeing the Film 'Gone Girl' Composer Atticus Ross: How to Write a Score Without Seeing the Film How to Play James Brown, By Chadwick Boseman: Study the Man, Listen to Drake How to Play James Brown, By Chadwick Boseman: Study the Man, Listen to Drake Chris Rock on Why Making 'Top Five' Was a No-Brainer Chris Rock on Why Making 'Top Five' Was a No-Brainer Steve James and Chaz Ebert Tackled 'Life Itself' Steve James and Chaz Ebert Tackled 'Life Itself' Bennett Miller Explains Why He Had to Make 'Foxcatcher' Bennett Miller Explains Why He Had to Make 'Foxcatcher' How Do You Roll Six Movies Into One? 'Wild Tales' Director Damian Szifron Explains How Do You Roll Six Movies Into One? 'Wild Tales' Director Damian Szifron Explains How Rosario Dawson Stole the Show From Chris Rock in 'Top Five' How Rosario Dawson Stole the Show From Chris Rock in 'Top Five' Alan Hicks: From Drummer-Surfer to Oscar-Shortlist Filmmaker Alan Hicks: From Drummer-Surfer to Oscar-Shortlist Filmmaker Alejandro González Iñárritu: 'Birdman' Could Have Been 'so wrong' Alejandro González Iñárritu: 'Birdman' Could Have Been 'so wrong' Amir Bar-Lev Likes to Make People a Little Uncomfortable Amir Bar-Lev Likes to Make People a Little Uncomfortable

Meet JASH: Michael Cera, Tim and Eric, Sarah Silverman and Reggie Watts Launch a YouTube Comedy Channel

Photo of Alison Willmore By Alison Willmore | Indiewire March 20, 2013 at 1:20PM

The JASH launch event at SXSW this year -- which included a BBQ brunch, a live episode of Scott Aukerman's podcast "Comedy Bang Bang" and a panel discussion -- took place a little early, the creators were the first to admit. "People should check it out, but they should make sure to check it out every few months, we're just figuring out what it is," Sarah Silverman said.
0
JASH 1

The JASH launch event at SXSW this year -- which included a BBQ brunch, a live episode of Scott Aukerman's podcast "Comedy Bang Bang" and a panel discussion -- took place a little early, the creators were the first to admit. "People should check it out, but they should make sure to check it out every few months, we're just figuring out what it is," Sarah Silverman said. "Really, we should be here in a year when we've found our stride, is the truth." The new premium YouTube channel was formed to feature the work of five distinctive and well-known figures in alt comedy -- Michael Cera, Tim Heidecker and Eric Wareheim, Silverman and Reggie Watts. But aside from an entertaining intro video and individual greetings from comedians, the JASH team was promoting a channel and a website (jash.com) that didn't have much by way of content... yet.

JASH 2

That said, the promise of JASH is certainly enough to merit a lot of attention. It's the creation of comedy producer Daniel Kellison, along with Doug DeLuca, Mickey Meyer and Fullscreen Inc. The idea behind it is to give Cera, Tim and Eric, Silverman and Watts the financing, production resources, editing facilities and personnel to create online videos at their own pace, with the five given complete creative autonomy over and partial ownership of the content. And while Funny or Die remains the major player in the realm of comedy videos, YouTube is comparatively underpopulated with work from professional comedians.

"We all are very different, but have similar sensitivities, similar tastes," said Heidecker, who spared a moment with the rest of the team to talk to Indiewire while in Austin, adding that he and Wareheim were initially drawn in by the participation of the other comedians they admire and by the freedom offered: "It's like, here's some money, go make whatever you're going to make, and not worry about having Taylor Swift in it." "This is not a money gig," Silverman added. "But you can dream stuff up and then shoot it, and none of it comes out of your pocket. It's not schmancy, but it's awesome."

"Basically, we wanted to create one area that's not a shit zone on the internet," Wareheim put it.

Cera

"All of this is just who's involved with it," Watts said. "Because we're on board with shaping how it's perceived and what it looks like. it really does feel handcrafted. We're all connected, from the very top to the finished project." "It's more of a network where you can commission people to make things and attract people with similar sensibilities," Cera noted.

What can viewers look forward to on JASH? Tim and Eric have an upcoming bit called "Baby Life Coach," which, Wareheim explained, is a service for "if you're pregnant and you want a man to come sing to your baby, to make sure that that prenatal care is taken care of." Cera made a short film that Heidecker said wouldn't be out of place on the Sundance Channel. The wide-openness of the channel and the unfiltered nature of the content that's coming is certainly intriguing: "It's fartsy and artsy," Silverman said, and Watts added that some of the videos would be "sincere and serious." Heidecker said that there would be show strands as well as standalone videos: "We want it to be where you turn it on like it's Comedy Central."

But what's with that name? Kellison explained that originally the plan was to name the channel "Josh," but the owner of josh.com wanted a million dollars for the domain name. "We offered, we said we'll put your picture on their, you can be 'Josh,' but he said no." During a night out, Heidecker suggested "Jash," which was sort of "Josh" with a Southern accent, and it stuck. But it was the challenge of getting an affordable domain that drove the naming, Kellison said -- "We almost became MexicanFoodRecipes.com."

Here's the first non-introductory JASH video, a teaser for Heidecker and Wareheim's reality show spoof "Tim & Eric's GoPro Show." 

This article is related to: Television, TV Features, YouTube, JASH, Sarah Silverman, Michael Cera, Reggie Watts, Eric Wareheim, Tim Heidecker, South By Southwest Film Conference and Festival (SXSW)






Check out Indiewire on LockerDome on LockerDome

Most Read



Awards Season Spotlight

Contender Conversations

Indiewire celebrates the best and brightest from Independent film, Hollywood, and foreign cinema.

More