By Clint Holloway | Indiewire July 29, 2013 at 5:48PM
The nonstop media blitz leading up to the final eight episodes of "Breaking Bad" shows no sign of slowing down, with the first episode premiering in just under two weeks. AMC has been getting crafty and inventive in maintaining the fans' excitement and anticipation for the big day, having just announced the launch of a new smartphone application called #BBaddict, which gives users the chance to test their knowledge of the show and partake in several social challenges. You can help unlock the app by going here.
On the more traditional promotional front, AMC have also released a new video that features Bryan Cranston reciting Percy Bysshe Shelley's "Ozymandias" accompanied by shots of the New Mexico landscape. The poem, originally published near the beginning of the 19th century, tells of the inevitable downfall of leaders and the empires that they have built. Make no mistake, AMC seems to be saying, the downfall of Walter White and his New Mexico meth business is going to be epic. Incidentally, "Ozymandias" is the title of the third to last episode, directed by Rian Johnson.