By Bryce J. Renninger | Indiewire September 20, 2013 at 11:29AM
When the winners of the Creative Arts Emmys were announced earlier this week, many ignored them, as if the television community's most substantial snub in years was not to be found inside.
After recognizing NBC's meta sitcom three times for Best Comedy Series, the Emmys have chosen not to give the award to one of the series' most complicated, amazing jokes, the song "Rural Juror," which was nominated for Best Original Music and Lyrics.
Like many "30 Rock" jokes, the joke of the song is layered:
"Rural Juror" is the theme to the fictitious hit movie of the same naeme that Jenna Maroney (Jane Krakowski) starred in between seasons of "TGS." When Jenna was shooting the film, no one could understand quite what she was saying when she told them the title, and the joke even gave Rachel Dratch an opportunity to pull out one of her many characters, this time Barbara Walters, who did a segment on the film:
Within the universe of "30 Rock," the film turned into a hit that even spawned a sequel: "Urban Fervor." But the "Rural Juror" joke's most exciting offering was in the last moments of the series. The end of "30 Rock" also marked the end of "TGS," the show-within-a-show that Liz Lemon (Tina Fey) ran and on which Jenna was a star, and to send both shows off, Maroney took the stage took the stage to mumble-sing the eponymous "Rural Juror" theme. That song, written by Tina Fey and her husband Jeff Richmond, is quite frankly the most perfect way to end the series. Giving it the Emmy would have honored the show's ambitious writing and performances.
Take a look and sing along: "The Irma Luhrman-Merman murder turned the bird's word lurid. The whir and the purr of a twirler girl..."
But no! The Emmys would not recognize one of the most beautiful endings ever to a comedy series. "30 Rock" would not end with a sad turn-off-the-lights-and-sigh-as-you-realize-your-life-is-going-to-change-and-hopefully-for-the-better-but-probably-not scene. It would end with a beautiful wrap-up of one of its fans' favorite running jokes.
Instead, the Emmys gave the statue to their own all-too-talented host for an all-too-cute end to the 2012 Tony Awards:
And to think, these were the best days of my flerm.