The first season of Ryan Murphy's "American Horror Story" was many things, but restrained (in anything other than the literal sense) was not one of them.
But the promo ads FX has been leaking in advance of the new season have been very effectively that. "American Horror Story: Asylum" starts in October and will tells an entirely new narrative with some recurring actors (like Jessica Lange and Zachary Quinto) returning in new roles. The short promos below are abstract, filled with medical imagery and work in nicely creepy ways, reportedly showcasing moments from the opening title sequence. This season will be set, as the title indicates, at a mental asylum, and many of the videos feature a white-clad nun who doesn't look terribly nuturing -- the most recent, directly below, includes a nod to "The Exorcist" spider-walk.