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August 9, 2012 12:01 PM
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Cannes Review: 'The Immigrant' -
The Fearless Marion Cotillard on 'The Immigrant' ... -
Cannes' Critics Week Winners -
Neil LaBute Casts TV Debut 'Full Circle' -
Cannes: 'Selfish Giant' Picked Up
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An Appreciation of 'China Beach' -
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eOne Nabs 'Diana' -
Payne Talks 'Nebraska' In Cannes -
Cannes: 'Blue' Is a Sexually Frank Epic
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Berenice Bejo, Oscar-Worthy Once Again -
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Metallica's 'Though the Never' Trailer
The Porn Industry Takes a Whack at Crowdfunding With Offbeatr
GigaOm’s Janko Roettgers has a piece today that explains that not only is this a porn version of Kickstarter, it's adding two crucial experiments to the mix. From the start, pitches must be approved by Offbeatr’s management team before they are available for fundraising on the site, presumably to weed out the nuttier (read: illegal) ideas. But the site will also involve crowdsourced curation, whereby users of the site can vote for and give feedback on promising ideas, and the most popular will also be taken into consideration by the Offbeatr crew.
The second innovation is that Offbeatr users will be permitted to sell digital material on the site, distinct from whether they hit their fundraising goals. As a potential additional revenue source, the merchandising aspect could augment or stand in for the original campaign.
Here are the, uh, money grafs:
This can help creators secure some bridge funding even if they fall short of their goal, and it could also turn a site like Kickstarter from a one-off crowdfunding platform into something more like a digital marketplace.…
Of course, there’s no guarantee that either the sale of digital downloads or the voting mechanism will make for a better crowdfunding experience, but it’s worth a try – and Kickstarter and its competitors should watch Offbeatr closely.
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3 Comments
venkatesh | August 14, 2012 2:07 AM
i want join you
John Mangan | August 9, 2012 2:34 PM
Great idea. Are they going to call it Gang(Bang) Funding?