TIFF director and CEO Piers Handling has announced ambitious plans for the festival to build on its recent growth while staying true to its core mission of "transforming the way people see the world, through film."
In an impressive 26-page document, the festival outlines its achievements, assesses its accomplishments and plans for the future with the end goal of being the global center for film culture, ScreenDaily reports.
In the 2013-2017 Strategic Plan, TIFF outlines the accomplishments of the past five years, during which TIFF opened TIFF Bell Lightbox and began offering programming 365 days a year.
During the next five years, TIFF has set "measurable and ambitious" goals, which include the following:
- Providing the most diverse, enriching film experiences, representing different global regions, film genres, and media formats;
- Promoting the significance and vitality of the Canadian film industry and culture through the ongoing research, collection, preservation, and exhibition of Canadian works and film-makers;
- Building relationships with audiences through a variety of platforms;
- Ensuring that our programming is accessible to audiences of a wide range of ages, origins and interests; and
- Employing and retaining staff and volunteers who are engaged, loyal and highly satisfied.
Among TIFF's goals are:
Artistic Excellence: Be the world leader in audience enrichment through curated film programmes;
Visitor Experience: Exceed expectations of all constituents and build loyalty through superior service at every touch-point;
People & Culture: Develop and maintain a high-performing culture that attracts, motivates and retains the best people; and
Sustainability: Generate sufficient funds and operate with efficiency.
According to the document, TIFF's revenues have grown from C$11.2m in 2002 to C$40.4m so far in 2013.
See the document here.