ThinkFilm will hit the upcoming American Film Market with "The Hip Hop Project," a new film directed by Matt Ruskin. The company has acquired worldwide rights to the movie and will release it next Spring, but plans to unveil it for international buyers at AFM in Santa Monica. Described as, "a powerful and inspiring film about a young man who uses hip hop music as a force for hope, healing and the realization of dreams," the film was produced by Scott K. Rosenberg and executive produced by Bruce Willis and Queen Latifah. It stars Chris "Kazi" Rolle, Diana "Princess" Lemon, and Christopher "Cannon" Mapp, with appearances by Russell Simmons, Bruce Willis, Sway and Doug E. Fresh. The deal was negotiated by Daniel Katz, VP of acquisitions and Richard Rapkowski, VP of business & legal affairs for ThinkFilm with Joe Dapello from Schreck, Rose, Dapello & Adams, LLP on behalf of the filmmakers. In a statement, ThinkFilm's Mark Urman said:
We are extremely impressed by this film, which blends classical themes of salvation and self-discovery, with utterly contemporary sights and sounds. Not since our own 'Born into Brothels' have I seen such a powerful and entertaining story about young people and the redemptive power of art.