Celebrating 17 Years of Film.Biz.Fans.
by Dana Harris
May 9, 2013 4:52 PM
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This Short Film Got 1 Million Views in 24 Hours

From the short film "This is Water." The Glossary
No permission, no budget, no promotion. Downtown Los Angeles production house The Glossary posted their short, "This is Water," on May 6; less than three days later, it's received nearly 1.7 million views.

The film's audio comes from a David Foster Wallace commencement speech he gave in 2005.

As The Glossary told Adweek's AdFreak blog, it fell in the category of asking for forgiveness instead of permission.

If you're one of the few who haven't seen the film, here it is. It's a great success story for the outfit, which has a portfolio that features many book advertisements. "As a tiny company in an industry filled with so much talent and competition, it’s extremely difficult to get your work noticed," The Glossary told Adfreak. "We’re always looking for what’s next, so we’d welcome anyone who enjoyed "This is Water" to get in touch with us."

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  • A.M. | May 10, 2013 10:54 AMReply

    Changing our over consuming ways, our insatiable thirst for things we don't need is answer while designing cities in a more sustainable way. This will be our only way out of this mind-numbing existence that we are still so blind to recognize. This way of living as is described in the clip in unacceptable, and goes against nature and just thinking about it in a different way will not make it go away. Conforming to the system has never been the answer as this clip suggests we do.

  • john | May 9, 2013 8:40 PMReply

    this is not a short film, but it is a really good commencement speech. no need for the visuals. i do have an imagination.