Celebrating 17 Years of Film.Biz.Fans.
by Tiffany Shlain
May 6, 2013 11:01 AM
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Tiffany Shlain Explains How and Why Non-Profits and Others Can Crowdsource Film Production for Free

Tiffany Shlain, who has been a player in the Bay Area tech scene for over a decade and who directed the 2011 Sundance film "Connected," is currently promoting her cloud filmmaking project, a way for organizations and others to get filmmakers all over the world to contribute to collaborative film projects on specific topics.  Shlain also recently announced that she would be creating a web series, "The Future Starts Here," about connected life, for AOL

Here is the full transcript of filmmaker Tiffany Shlain’s keynote address “The Cloud Filmmaking Manifesto” delivered at Tribeca Film Festival’s Interactive Day 2013 in New York on April 20th.

One of my favorite sayings is, "Go as far as you can see and when you get there, you'll be able to see further."

I want to thank Ingrid Kopp and her terrific team at Tribeca have created a wonderful day today letting us go as far as we can see. That’s what I really think about when I think about Cloud Filmmaking, which is this new experiment in filmmaking we’re doing that in a lot of ways explores that potential.

How many of you know who William Gibson is, the writer? He coined the term “Cyberspace.”  I recently saw him speaking and he said if you want to know where technology is headed, just look at what the artists or the criminals are doing.  So today you’re in a room full of artists who are all experimenting, and I think you’re going to see where a lot of things are headed.

I thought I’d start off with our Cloud Filmmaking Manifesto, which describes this new way of making films. I want to show you a cloud film, but before I start I wanted to ask you what I asked people to do all over the world over Facebook, Twitter and email. Close your eyes and put your hand on your heart and feel your heartbeat? Really think about, what does your heartbeat mean to you...

That’s all we asked people to do and we just did it over the Internet. We put that little message out into the ether and saw what would happen. This is the two minute cloud film that resulted...

Watch Engage here

 

That’s one of our cloud films and we have been able to make free customized versions of that film for over 200 nonprofits, ranging from The American Heart Association to a small nonprofit in India that gives funding for girl’s education. It’s been so exciting to us to help solve a problem that nonprofits all over the world have. They do the important work of the world and they often don’t have films/media that match the quality of what they’re doing. They’re not filmmakers, so what we do is make films about the highest level of humanity that can speak to all of us and scale it so that we could very easily make free versions for them.

So I’m going to give you the principles for cloud filmmaking that in our office we have on the wall because they guide us in this process. 

Principle #1:

To use the cloud to collaboratively create films with people from all over the world.

Principle #2:

To create films about ideas that speak to the most universal qualities of human life, focusing on what connects us, rather than what divides us.

Principle #3:

To give back as much as is received, by offering free customized films to organizations around the world to further their message.

Principle #4:

To use the cloud to translate films into as many languages as possible.

Principle #5:

To push the boundaries of both filmmaking and distribution by combining the newest collaborative tools available online with the potential of all the people in the world.

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2 Comments

  • PapaRon | May 7, 2013 8:43 PMReply

    Awesome new playground. I first heard about your work when I met your camera crew in front of 101 Market. I watched the guy do the back flip off the granite column. I signed a waver and crossed my heart for the camera too. Way to go, love what you've started. Time for the Lovealution. Occupy Heart 100%. paparon, OSF

  • Marian | May 6, 2013 6:49 PMReply

    Thanks for this! Great read!