By Tiffany Shlain | Indiewire May 6, 2013 at 11:01AM
Some insights I’d like to share with you about cloud filmmaking...
1. You have to sometimes experiment with your requests. Sometimes we’ve asked questions of our community that were way too complicated. Like once we asked, “what do you think the future’s going to hold?” and we got no responses. So it’s really interesting, you’re always experimenting.
2. Also, it takes a lot more time than you think. We spend a lot of time with the nonprofits catering their message. We also want to make sure we are representing people from around the world. If we don’t get footage from enough places, or we feel like this area isn’t represented, we’ll really work hard to find filmmakers to get footage from that place.
3. A lot of the nonprofits still think there’s a catch. We tell them we want to make a free film for them to further their work. They’re like, “What do you want from me?” I really can’t believe that we got this beautiful grant to do it and it’s so much fun to be say, “Nope, you really just get it.”
4. Lastly, all of you in this room [on the web], if you want to experiment in this, you all have a community. Your email list, your Facebook group... Everyone wants to participate in something larger than themselves. That’s been the biggest lesson from this whole process.
One of the hardest things for us has been to explain what we’re doing so I’m really excited to premiere for you today, a two minute film about Cloud Filmmaking. We hope that this will explain what we’re doing to help more nonprofits and we’ll get a lot more people involved and we’re loving expanding it.
Here it is...
So to go back to my college film professor, Marilyn Fabe, remember how excited she got about every new technology? There is so much more potential and accessibility with new technologies today. The one I’m most excited about is when the iPhone put that little button that allowed you to film yourself. There’s a rawness and authenticity that I could never capture when I was filming people before. When people are like this, filming themselves, it is so raw and I think that that is the magic of these films.
Abraham Maslow once said, “If you have a hammer in your hand, everything looks like a nail.” and I’ll add to that if you have a camera in your hand, everything tells a story, and there has never been a more exciting time to tell stories today.
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