TORONTO ‘08 DISPATCH | Biz Buzz: Celebrating “Che” and Pondering The Marketplace
"Che" producer Laura Bickford with lead actorBenicio Del Toro and filmmaker Steven Soderbergh. Photo by Brian Brooks/indieWIRE
“This generation’s ‘Lawrence of Arabia’” is how IFC Films and those involved with Steven Soderbergh‘s “Che,” are talking about the epic film(s) about Argentine-born revolutionary Ernesto “Che” Guevara that IFC acquired here at the Toronto International Film Festival. A unique December release, in time to qualify the film for Oscar consideration, will roll out as an event on both coasts that will likely include public appearances by Soderbergh, lead Benicio Del Toro and others at the Zeigfeld Theater in New York City and also in Los Angeles. “To say we are thrilled…that is an over used word,” company president Jonathan Sehring told indieWIRE this afternoon. “Everyone is over the moon.” “Che,” looking at the rise and fall of the Argentine doctor who becomes a guerilla revolutionary, debuted at the Cannes Film Festival in May as one four-hour long epic. Even then Soderbergh spoke of the films being released as one epic movie. He elaborated on his hopes of employing a roadshow approach, saying that “Che” should open in a town for a week as one movie, with no credits and a printed program. Later it could be split up into two films for the rest of its run in theaters. “To me that would be an event, that would be something fun,” Soderbergh said back in Cannes. Today [Wednesday] in Toronto, Soderbergh reiterated the roadshow approach, which IFC plans in December. The slightly shortened films (seven minutes shaved from part one and five minutes from part two) will then roll out separately after the new year. IFC is planning an overture and an intermission for the roadshow screenings in December, following by possible expansion to a few other cities. Then in January it will be distributed via IFC’s day-and-date theatrical and VOD strategy. “We thought it would be pleasureable for people to see it that way,” “Che” producer Laura Bickford explained to indieWIRE this afternoon, “It’s how we enjoy seeing it. It’s like people going to see “Lawrence of Arabia” and big event films of their day.”
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AFI Fest
AFI Fest '09
AN EDUCATION
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