And Now? Following in the footsteps of what IFC Midnight did with their simple yet enticing trailer for "Room 237," CBS Films has gone down the less-is-more route for their first promo for the Sundance smash -- and the result is equally as effective. Like the "Room 237" trailer, all you get is an extended sequence, intercut with reviews from a slew of publications that shower praise upon the indie. While also wordless like the "Room 237" promo, this spot does feature a lot of wailing courtesy of a kid dancing and belting out what sounds like war cries on a water pipeline in the middle of a forest. He's musically accompanied by two boys armed with large sticks, who drum onto the hollow structure.
In the film, the three (Nick Robinson, Gabriel Basso and Moises Arias) star as a band of teenage friends who decide, in an ultimate act of independence, to spend their summer building a house in the woods and living off the land without the help of their parents (played by Nick Offerman, Megan Mullally and Alison Brie -- all of whom don't appear in the trailer).
See what all the hype is about when CBS Films opens the crowd-pleaser in select theaters on May 31st. In the meantime, watch the trailer below: