"Fashion in Film" is championing itself as a multiplatform event. DailyCandy has teamed up with Instagram to co-present a fan-driven social video contest which will complement the live event online. DailyCandy will invite consumers to participate in a creative challenge to share their own fashion inspirations via Instagram’s new 15 second video platform. The film entries will be judged by a jury of DailyCandy editors, figures in fashion and film, and audiences viewing the shorts online. Says DailyCandy's GM Alison Moore, "This multi-platform event truly brings to life DailyCandy’s brand: that every day, editors discover and share emerging creative stars in fashion. Now, in collaboration with Tribeca, we make it experiential in a fresh way via the big screen and across all of DailyCandy’s digital platforms.”
Ticket information and a complete event schedule will be announced soon.