By Paula Bernstein | Indiewire April 21, 2014 at 9:1AM
Even though he's now a big budget film director ("Avengers"), Joss Whedon isn't afraid to break outside of Hollywood channels. Whedon is releasing his latest project, "In Your Eyes," the supernatural romance which he wrote and executive produced, as a $5 digital rental via Vimeo On Demand and the film's website.
Whedon announced the news via video on Sunday following the world premiere of the film at the Tribeca Film Festival. Directed by Brin Hill, "In Your Eyes" stars Zoe Kazan, Michael Stahl-David, Nikki Reed, Mark Feuerstein, Jennifer Grey, and Steve Howey. Read Eric Kohn's review here.
The film will be released via the micro-studio Bellwether Pictures, which Whedon co-founded with his wife, Kai Cole with the idea of exploring new distribution strategies for independent films, such as releasing films directly to the public via digital download. The company's first release was last year's contemporary adaptation of Shakespeare's "Much Ado About Nothing."
This isn't the first time Whedon has explored alternative distribution options. "Dr. Horrible's Sing-Along Blog" was one of the first high-profile web series when it premiered in 2008.
In addition to being available as a digital rental on the film's website www.inyoureyesmovie.com, the "In Your Eyes" will also be available on Vimeo on Demand, where it has been translated in Spanish, German, Portuguese, French, and Japanese for the worldwide release.
"It was always the plan to release IN YOUR EYES in a new and exciting way. It's no secret that the distribution landscape is shifting rapidly and there are tools at our disposal as filmmakers that we could only dream about ten years ago," said Cole in a statement.
Producer Michael Woiff's Night & Day Pictures has also been instrumental in helping to execute the innovative release strategy.
"We've been aiming to do something like this from the get-go. When you work with Joss and Kai – you don’t get to say ‘but this is how it is usually done’, you have to say ‘and now for something completely different,'" said Woiff.
"In Your Eyes" isn't the only film screening at The Tribeca Film Festival which is available online. “Beneath the Harvest Sky,” “Bright Days Ahead” and “The Bachelor Weekend" are all available on iTunes and other digital platforms.
Watch Whedon's special announcement below: