Winner: "Last Man Standing" and "Malibu County"
TGIF is back! ABC's attempt at making family friendly sitcoms work on Friday night (which they haven't really since the network's 1990s lineup featuring the likes of "Full House" and "Family Matters") has so far paid off. The series premiere of the Reba McEntire-Lily Tomlin comedy "Malibu County" and the second season premiere of Tim Allen's "Last Man Standing" helped ABC take last Friday in the 18-49 demographic. "Standing" took a 1.9 rating at 8pm (impressively up from the 1.7 it earned in its Tuesday slot for last season's finale), while "Malibu" increased on that, managing a 2.2 rating and winning its timeslot in both 18-49 and overall viewers (8.9 million).
Loser: The CMAs
Reba McEntire's friends over at the Country Music Association Awards weren't so lucky. Also airing on ABC, the Carrie Underwood and Brad Paisley-hosted CMA Awards earned a lowest-ever 3.8 adults 18-49 rating -- down 21% from a 4.8 last year.
Loser: Any Show Airing On Halloween Night
People do not watch television on Halloween, at least as far as this year was concerned. Overall 18-49 viewership dropped 7% from the previous week, with shows like "Modern Family" (down 16%), "Nashville" (down 10%), "Survivor: Phillippines" (down 14%) all suffering big week-to-week losses.
Winner: Unless It's "Supernatural"
Fittingly given the holiday, the only series to manage even numbers with last week on Halloween night was the CW's "Supernatural," which took an 0.8 18-49 rating (which is sadly, not bad for the CW), up slightly from a 0.7 the week before. It was still dead last in its time slot, but remains one of the network's top rated shows in its eighth season.
Winner: "The Voice"
Helping NBC take back the 18-49 crown this week (after Fox stole it away thanks to the World Series last week), "The Voice" continued to be the reality series force to be reckoned with, up 16% in the 18-49 demo for its Monday episode (to a 5.0), and 6% for its Tuesday episode (to a 4.6). Both episodes made the overall top 5 for broadcast network ratings this past week, alongside "NBC Sunday Night Football," "The Big Bang Theory" and "Football Night in America"