Summit Entertainment announcedthat the home entertainment release of "Twilight" sold over 3 million DVD units in its first day of release. The DVD launch commenced this past Saturday morning at midnight with nationwide events. 2,500 fans attended in Salt Lake City, while 2,000 showed up in Los Angeles.
With over 3 million DVD units sold, "Twilight" enters the top five best first day DVD releases over the past two years along with "Pirates of the Caribbean: At World's End," "The Dark Knight," "Harry Potter and the Order of the Pheonix" and "Transformers."
“The Saturday release in conjunction with the groundbreaking retail events across the country have proven to be overwhelmingly successful which in turn benefited 'Twilight' fans as well as our retail partners," Summit Entertainment’s Co-Chairmen Rob Friedman and Patrick Wachsberger stated. "Home Entertainment President Steve Nickerson, the home entertainment group and the entire family at Summit are to be commended for the conceptualization and execution of this unique approach.”