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VAR | IFC, B-Side pact to cull ignored pics

By Indiewire | Indiewire September 10, 2007 at 7:59AM

IFC and B-Side have announced a partnership to give unseen festival films wider distributon via the cable TV network, DVD and B-Side's online download service. In the words of a Variety story, "B-Side gathers and analyzes feedback on films from a pre-screened sample of festgoers. The two companies will collectively monitor the films posting strong audience ratings, and the most promising ones that don’t land traditional distribution deals will be aired on IFC and exploited online and in homevid." The first film on tap for the program is music doc, "Before the Music Dies," according to the Hollywood trade paper.
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IFC and B-Side have announced a partnership to give unseen festival films wider distributon via the cable TV network, DVD and B-Side's online download service. In the words of a Variety story, "B-Side gathers and analyzes feedback on films from a pre-screened sample of festgoers. The two companies will collectively monitor the films posting strong audience ratings, and the most promising ones that don’t land traditional distribution deals will be aired on IFC and exploited online and in homevid." The first film on tap for the program is music doc, "Before the Music Dies," according to the Hollywood trade paper.

This article is related to: New Media & Technology