Fast Company reports that Flix Tracker (which follows on the heels of Variety's acquisition of TV Tracker) is a database that doesn't trust crowdsourcing. Flix Tracker intends to compete with the internal tracking departments in Hollywood agencies and production companies.
With Flix Tracker, Variety wants to use the reporting it already does, supplemented with regular calls to in-development and in-production projects, to provide the most up-to-date information on under-the-radar projects.
According to the Fast Company report, Variety hopes the steep subscription fees will subsidize the print magazine's falling advertising revenue; Lionsgate and Jerry Bruckheimer Productions are testing the site in beta.
Flix Tracker will also compete against IMDB's free BoxOfficeMojo for box office info and their popular IMDBPro, which runs at a cool $124.95 per year.