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by Bryce J. Renninger
December 8, 2011 1:18 PM
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Variety Launches IMDB Competitor for Those Who Don't Trust the Internet

Want the name of the second assistant hair stylist on "Hairspray"? The sound recordist on Lynn Ramsay's 1996 short film "Kill the Day"? Continuity errors in "Charade"? The list of characters played by Frank Oz in "The Great Muppet Caper"? You should go to IMDB. (Perhaps you've heard of it.)

But since IMDB isn't always quick at updating projects, Variety thinks talent agencies or production companies will pay $1,000 per "seat" for access to Variety's Flix Tracker, which has a team of 150 people to investigate film credits and production information.

Fast Company reports that Flix Tracker (which follows on the heels of Variety's acquisition of TV Tracker) is a database that doesn't trust crowdsourcing. Flix Tracker intends to compete with the internal tracking departments in Hollywood agencies and production companies.

With Flix Tracker, Variety wants to use the reporting it already does, supplemented with regular calls to in-development and in-production projects, to provide the most up-to-date information on under-the-radar projects. 

According to the Fast Company report, Variety hopes the steep subscription fees will subsidize the print magazine's falling advertising revenue; Lionsgate and Jerry Bruckheimer Productions are testing the site in beta.

Flix Tracker will also compete against IMDB's free BoxOfficeMojo for box office info and their popular IMDBPro, which runs at a cool $124.95 per year.

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3 Comments

  • rich w. | December 8, 2011 7:54 PMReply

    and I'm talking about Dana Harris, who used to be product manager at Variety ;)

  • rich w. | December 8, 2011 7:53 PMReply

    uh, the editor in chief of IndieWire helped launch this product as this was largely her idea. But thanks for the snark, intern!

  • Bill Wenham | December 8, 2011 7:37 PMReply

    So it'll be like Google+ and Bing? ;)