Bob Weinstein and Harvey Weinstein announced today that two long time Miramax executives have joined The Weinstein Company to co-head the Marketing department. Matthew Cohen has been named executive vice president of marketing and creative affairs and Gary Faber has been named executive vice president of marketing. Both executives will report directly to Bob and Harvey Weinstein and will be based in New York. Cohen and Faber will oversee the marketing and Academy Awards campaigns on all Weinstein Company and Dimension films. Both will oversee strategic marketing while Cohen will focus on creating trailers, TV and radio spots as well as print creative advertising. Faber, meanwhile, will oversee the strategic marketing, market research and all media planning for The Weinstein Company as well as spearhead the creative on selected projects. "Matthew and Gary are outstanding creative executives that will play an integral role in the success of our new slate of films," said Bob and Harvey Weinstein in a joint statement. "They are an asset to the company and we could not be happier that they are joining us." [Brian Brooks]