At SXSW today, Vimeo's announced the launch of an open self-distribution service that will allow filmmakers and other video creators to sell their work directly via rental or download, and to keep 90% of the revenue after transaction costs (PayPal and credit card fees).
Vimeo On Demand is available now to all Vimeo PRO members, and allows them to choose their price point, select country-by-country availability, customize the design of their page and sell via Vimeo or their own site.
Vimeo On Demand purchases will viewable on desktop, mobile (Android/iOs/Windows) and connected (Apple TV/Roku/Google TV/Xbox Live) and smart (Samsung/Panasonic/Phillips) TVs.
"Vimeo is committed to empowering creators with tools to display and distribute their work in beautiful HD quality," said Vimeo CEO's Kerry Trainor in the announcement. "With the addition of Vimeo On Demand, creators can now use Vimeo to control the way they earn revenue and retain a significant portion of the proceeds."
Vimeo On Demand's launch event this morning includes a screening of "It’s Such a Beautiful Day," the film from Oscar-nominee Don Hertzfeldt, who's always self-distributed his animated shorts, including the three he cut into the feature being screened (one that ended up on many critics' top ten lists last year). Hertzfeldt's an early Vimeo On Demand adopted -- "It's Such a Beautiful Day" will be available for $2 rental or $6 sale via Vimeo's new service.
Vimeo's video announcement about the service is below -- check out Indiewire's interview with Blake Whitman, Vimeo's VP of Creative Development.