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by Alison Willmore
March 12, 2013 9:02 AM
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Vimeo Announces Vimeo On Demand, a Self-Distribution Platform for Filmmakers With a 90/10 Revenue Split

At SXSW today, Vimeo's announced the launch of an open self-distribution service that will allow filmmakers and other video creators to sell their work directly via rental or download, and to keep 90% of the revenue after transaction costs (PayPal and credit card fees).

Vimeo On Demand is available now to all Vimeo PRO members, and allows them to choose their price point, select country-by-country availability, customize the design of their page and sell via Vimeo or their own site.

Vimeo On Demand purchases will viewable on desktop, mobile (Android/iOs/Windows) and connected (Apple TV/Roku/Google TV/Xbox Live) and smart (Samsung/Panasonic/Phillips) TVs.

READ MORE: VOD for Everyone? Vimeo's Blake Whitman Tells Us About Opening Up Self-Distribution With Vimeo On Demand

"Vimeo is committed to empowering creators with tools to display and distribute their work in beautiful HD quality," said Vimeo CEO's Kerry Trainor in the announcement. "With the addition of Vimeo On Demand, creators can now use Vimeo to control the way they earn revenue and retain a significant portion of the proceeds."

Vimeo On Demand's launch event this morning includes a screening of "It’s Such a Beautiful Day," the film from Oscar-nominee Don Hertzfeldt, who's always self-distributed his animated shorts, including the three he cut into the feature being screened (one that ended up on many critics' top ten lists last year). Hertzfeldt's an early Vimeo On Demand adopted -- "It's Such a Beautiful Day" will be available for $2 rental or $6 sale via Vimeo's new service.

Vimeo's video announcement about the service is below -- check out Indiewire's interview with Blake Whitman, Vimeo's VP of Creative Development.


  • Moses Siilbiger (LEAPS Blog) | March 27, 2013 6:11 PMReply

    Thanks for writing this article. I got so inspired with Video On Demand that even wrote a blog article about it. :)

    I posted this article in my LEAPS Blog ( ). You and other people here might like to check it because it is about Vimeo On Demand and might spark your interest.
    Here it Decription and lInk:

    3D Printing at Home is Here! The Next Trillion Dollar Industry: A Revolution in Industry, Commerce, Economy, Intellectual Property, Transportation, Technology, Ecology, Sustainability, Education, Medicine, Healthcare, Art, Architecture, Design, Fashion (etc.), and People’s Daily Lives >>>


  • Geoff | March 14, 2013 9:22 PMReply

    attention is scarce. how can you compete with free?

  • No | March 12, 2013 11:02 PMReply

    This changes a lot things.

  • KJ | March 12, 2013 7:49 PMReply

    Exciting in principal. There's still the issue of promoting your work effectively in order to get people to actually see it. But having the venue is a nice step.

  • Ryan | March 12, 2013 10:34 AMReply

    This is fantastic. Everyday the independent filmmaker is given more and more control of their work and the way it is distributed. These are exciting times.