By Paula Bernstein | Indiewire March 18, 2014 at 10:10AM
Vimeo has acquired Cameo, a free mobile-cloud based video creation app that allows users to shoot and share films, the company announced today.
With Cameo, users can edit and customize their videos (called "Cameos") with effects such as video overlays, title cards, and custom fonts packaged into themes (inspired by classic films, music videos and other movies). Users can then share their videos via Cameo's cloud-based network.
"Vimeo is committed to empowering all creators, and the ubiquity of HD camera phones is driving the largest wave of video creation ever seen," said Kerry Trainor, CEO Vimeo. "What we love about Cameo is that it gives even novice video-makers the power to create beautiful, well-crafted videos."
to us is the benchmark of quality for video platforms and communities,"
said Cameo Co-Founder and CEO Matthew Rosenberg, who launched the company in October 2013 along with Michael Constantiner,
and Andy Thompson. "We're excited about
what our shared vision can
create in further developing the app."
The Cameo team will report to Vimeo’s Chief Technology Officer, Andrew Pile. Rosenberg will transition from his role to Vice President, Cameo. Terms of the deal were not disclosed.