By Paula Bernstein | Indiewire March 10, 2014 at 10:00AM
Today at SXSW, Vimeo introduced a redesigned Vimeo On Demand with the ability to add film collections. This comes on the anniversary of the service's introduction at last year's SXSW and a few days after Vimeo announced a $10 million investment in the service.
"There are significant feature upgrades to Vimeo On Demand products, a redesigned homepage for Vimeo on Demand experience on the site as well as a new feature that we're calling collections which will allow partners and anyone with a collection of content to present that as an editorial package within Vimeo," Kerry Trainor, CEO of Vimeo, told Indiewire.
Highlights of the new Vimeo On Demand include improved navigation with drop-down menus that highlight film collections and 18 curated genre pages, a personalized "Library" with one-click access to titles and the ability to browse titles and watch trailers -- and then purchase a film directly from the trailer.
"Over the past year, we've been amazed by creators' interest in Vimeo On Demand, and by their willingness to grow with our platform,” said Dae Mellencamp, President, Vimeo. “We want to continue to empower creators by making sure that as many people as possible see their extraordinary work."
As part of the re-launch, Vimeo has developed four premium collections that showcase the varied independent content available through Vimeo On Demand (descriptions courtesy of Vimeo):
- Oscilloscope Laboratories: Oscilloscope Laboratories is a film distribution company founded by Adam Yauch of the Beastie Boys. Oscilloscope’s eclectic, acclaimed slate has garnered six Academy nominations in as many years. The collection for Vimeo On Demand includes 12 O’Clock Boys; A Teacher; After Tiller; Dark Days; It’s a Disaster; Our Day Will Come; The Messenger; These Birds Walk; and We Need to Talk About Kevin.
- Patagonia Selects: Vimeo On Demand will feature a selection of social impact films curated by Patagonia, including the upcoming DamNation; Fall and Winter; Groundswell; North of the Sun; Snows of the Nile; Slow is Fast; The Fruit Hunters; Trashed; and Village at the End of the World. Today, the Vimeo Theater at SXSW will host the world premiere of Patagonia Film's new feature, DamNation.
- Slamdance: In celebration of its 20th anniversary, indie film festival Slamdance has partnered with Vimeo to release a collection of 20 Slamdance films that made their world premiere at the festival over the last two decades. The films will be available for exclusive digital distribution on Vimeo On Demand throughout 2014. The collectionbegins with: Bindlestiffs; Hybrid; OK, Good; The Dirties and Wild in the Streets.
- Vimeo SXSW Favorites: This Vimeo-curated list includes staff favorites from SXSW Film Festivals of years past. From dark comedies to documentaries of fascinating subcultures, these films run a brilliant gamut of substance and style, including: $cellebrity; A Teacher; Beauty Is Embarrassing; Broadway Idiot; Hunky Dory; It’s Such a Beautiful Day;Medora; Some Girls; Sound City; Spark; and The Source Family.