By Jay A. Fernandez | Indiewire August 3, 2012 at 10:34AM
Digital distribution company GoDigital has received what it says is a high six-figure investment from digital-media venture fund Preferred Ventures, GoDigital CEO Logan Mulvey announced Thursday. The new capital will go towards hiring and expanding the company’s digital marketing and audience-strategy department.
FreeCreditReport.com founder and former Experian Interactive CEO Ed Ojdana and former Facebook chief privacy officer and founder of Kelly Investments Chris Kelly launched Preferred Ventures in 2011. As part of the new deal, Ojdana becomes chairman of the GoDigital board, and Mulvey and Kelly join the board of directors.
GoDigital’s recent releases and acquisitions include Marc H. Simon’s “Unraveled,” Andrew Neel’s SXSW premiere “King Kelly,” Josh and Rebecca Harrell Tickell's Cannes 2011 documentary "The Big Fix" and the infamous "Zyzzyx Road". Preferred Content managing partner Kevin Iwashina brokered the new pact between GoDigital and Preferred Ventures.
“The financial and intellectual resources provided by Preferred Ventures will fuel our growth as digital distribution continues to evolve,” said Mulvey, who launched GoDigital in 2008. “There could be no better moment to secure this influx of capital. Ed and Chris have proven themselves as successful entrepreneurs, and I am eager to build a top-tier company with their guidance and expertise.”
With a library of more than 1,000 films, GoDigital maintains an output arrangement with Lionsgate and direct deals with iTunes, Netflix, Amazon, Hulu and more.