With a critique of late capitalism, a Gingrich-endorsing SuperPAC has constructed a 30-minute documentary laying out a reckless path of small-town destruction for Mitt Romney during his days at the private-equity firm Bain Capital.
Using stock video footage, clips from Romney on the campaign trail and interviews with citizens affected by layoffs made by Bain Capital after they acquired companies, "Winning our Future: When Mitt Romney Came to Town" tells an anti-Romney story through the lives of the little guys he affected.
As new distribution outlets affect the films we follow at film festivals throughout the year, so too do new distribution strategies affect the ways that people spread political videos. The 30-minute video was uploaded to YouTube and much shorter versions of it will be played in the lead up to primaries in the coming days as television spots.
This is, of course, not the first time longer documentary films have been created to try to directly impact US Presidential elections. Not only was there Michael Moore's box-office smash "Fahrenheit 9/11," but there was also George Butler's "Going Up River" (the Swift Boat documentary that tried to paint John Kerry as a coward). This year, Stephen K. Bannon released his Sarah Palin puff piece, "The Undefeated."