J.J. Abrams announced the launch of "Star Wars: Force for Change" today. This joint campaign between Disney, Lucasfilm and Abrams' production company Bad Robot is designed to help raise money for the United Nations Children's Fund Innovation Labs, a UNICEF branch that develops and implements sustainable solutions that help communities gain access to vital resources such as power, education and healthcare.
Disney contributed one million dollars to support the initial launch of the campaign -- moving forward, for as little as a $10 donation fans will be entered for a chance to win a trip to the "Star Wars: Episode VII" set in London, where they'll meet the cast and appear in a scene.
Similar to the crowdfunding approach, where donors are provided with certain perks based on the amount they give, fans who want to donate to the "Star Wars: Force for Change" campaign choose from 12 different "Reward Levels," which go as high as $50,000. It all sounds a tad elitist -- especially given the fact that the more money you spend, the more contest entires you get, which subsequently betters your chances of winning the grand prize.
You can watch Abrams' message below and view the full list of "Reward Levels" on the "Star Wars: Force for Change" Omaze page. The contest ends July 18th at 11:59pm PST.