It's not a music video, exactly. The new video for Arcade Fire's "Reflector," the group's first single from its forthcoming album of the same name, is really an interactive short film. It's a bit of a commitment, but well worth the effort. We've got a clip for you below, but to get the whole experience, you've got to visit justareflektor.com, and be sure that your device is using a Google Chrome browser. Then you'll be asked to visit another site and enter a special code so you can sync your computer and your smartphone or tablet. Complicated, yes, but definitely cool.
"'Just Reflektor' is an interactive short film that explores the themes in Arcade Fire's 'Reflektor' through two devices simultaneously -- the computer and smartphone/tablet," the site explains. "The story follows a young woman who travels between her world and our own... Your computer will connect with your mobile device and reflect your actions onto the world of the film using camera, vision, and other technologies."
Filmed in Haiti, the video/experience was written, directed and produced by Vincent Morisset, who's behind earlier interactive videos from the band like "Neon Bible" and "Sprawl II," and it's a nice example of transmedia storytelling. If you can figure out how to do it, your phone will function as a flashlight which you can shine on Axelle "Ebony" Munezero's face, and you can also see your own face reflected in the mirror in the video. It's a luscious experiment which emphasizes image over sound -- a bold take for a bold band who've embraced interactive web experiences, most famously with Chris Milk's "The Wilderness Downtown."
Here's a trailer for Morisset's video (that's new -- a trailer for a music video):
But if the interactive video is too much for you to digest, you can also check out the more conventional music video (directed by photographer/"The American" filmmaker Anton Corbijn) here:
The band will appear on the September 28th premiere episode of "Saturday Night Live" with host Tina Fey. They also wrote the score to the Spike Jonze's "Her," which will make its premiere at The New York Film Festival as the closing night film. Arcade Fire is...on fire!