By Shipra Gupta | Indiewire March 14, 2014 at 1:03PM
Director Florian Habicht and producer Alex Boden say they knew from the start that their rockumentary, "Pulp" was made to screen at SXSW. Fate was clearly on their side. We shot Habicht at Indiewire's SXSW studios in Austin, with InDemand handling video. Take a look.