Hollywood's marketing creatives and executives got together for the 15th Annual Golden Trailer Awards at the Saban Theatre in Beverly Hills on Friday May 30th to celebrate the best trailers and marketing campaigns of the past year. It was a boozy, self-congratulatory affair - complete with party busses full of the nominees' rowdy family and friends, armed with plastic cups of wine and flasks. "Most of the people here are going to leave as a loser - that's why there's booze," master of ceremonies Jay Mohr half-joked.

Although the trailers for studio films took home a majority of the awards presented during the show, "Blackfish," "Dallas Buyers Club" and "Bad Milo!" took home trophies for Best Documentary Trailer, Best Independent Trailer and Trashiest Trailer, respectively.

Check out the winning trailers below. For the complete list of winners in the non-show categories, visit the Golden Trailer Awards website.

BEST ACTION

THE HUNGER GAMES: CATCHING FIRE “World Event”
Distributor: Lionsgate
Agency: Trailer Park


BEST ANIMATION - FAMILY

FROZEN “Forces First Ped”
Distributor: Disney
Agency: Trailer Park


BEST COMEDY

BAD WORDS “Red Band Trailer”
Distributor: Focus Features
Agency: Mark Woolen & Associates


BEST DOCUMENTARY

BLACKFISH
Distributor: Magnolia
Agency: Zealot