The only appropriate way to release a film that explores the life and legacy of Reddit co-founder Aaron Swartz, who sacrificed everything to defend the importance of free information in the digital age, is of course via video on demand. The documentary has been slated for a June 27 theatrical release with a simultaneous On-demand release for rental on all platforms and purchase on Vimeo. Anyone who purchases the movie via Vimeo will also be able to download it and share it for free. Vimeo is putting up a DRM-free version of the movie that comes with a Creative Commons License.
The documentary will be available to rent for $6.99 on all VOD platforms including Vimeo On Demand, iTunes, Amazon Instant Video, Comcast and DirecTV and, for the first month of release, will be offered to own exclusively through Vimeo On Demand to rent for $6.99 and to buy for $9.99. Theatrically, "The Internet's Own Boy" will open exclusively at the IFC Center in New York and at the Sundance Cinemas in Los Angeles as well as theaters in 15 other markets nationwide.
Produced, written and directed by Brian Knappenberger, the documentary first premiered at the 2014 Sundance Film Festival before screening at the SXSW Film Festival and as the opening night selection at the Hot Docs Film Festival. Participant Media and FilmBuff acquired the film in February. The film is set to have its broadcast television premiere on Participant's network Pivot at the end of the year.
Swartz was considered a programming wunderkind, taking part in developing RSS and going on to co-found Reddit before becoming the central voice behind the protest against federal legislative efforts to curb free transfer of information on the Internet. He was incarcerated for breaking into JSTOR servers with the intent of sharing the scholarly library and eventually was found dead in his apartment in 2013. "The Internet's Own Boy" follows Swartz's upbringing and the impact he had on the web and the rising trend of Hacktivism, through his young passing.