We've all become a lot more media savvy since the POV camerawork of "Blair Witch" (and, more recently, "Paranormal Activity") found a low-fi route to providing audiences with major thrills. However, this curious, just-launched site, "Take This Lollipop," takes the pose a step further by turning your own social media against you.
The result? In less than three minutes, you'll have your very own, genuine, if temporary, paranoia -- even if you know better (and you do).
We'll leave it at that for now. Tomorrow, come back for an interview with the site's evil genius.