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by Nigel M Smith
June 29, 2011 6:52 AM
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Would You Pay $50 a Month to Watch Unlimited Movies in Theaters? MoviePass Thinks So.

MoviePass.

Fans of the Netflix all-you-can-watch model (and really, who isn't?) may have reason to rejoice. A new subscription service wants to revolutionize the theatergoing experience in much the same way Netflix did for home viewing.

MoviePass promises to let subscribers watch unlimited movies in theaters, using their smartphones as tickets. The fee is $50 for all-you-can-watch; 3D and IMAX films will incur an additional $3 surcharge. The founder is Stacy Spikes, a former Miramax marketing exec who also founded the Urbanworld Film Festival in 1997.

How it works? MoviePass will let users search for a film, find a local showtime, check in to the theater and go straight to the box office.

Check out of their promo:

An Introduction to MoviePass from MoviePass on Vimeo.

MoviePass will launch this weekend in 21 theaters in the San Francisco Bay area, with plans to expand into other U.S. cities over the summer. The company says it's targeting the fall for its national launch.

Here's the San Francisco-area theaters taking part in the launch:

Albany Twin, Albany
California Theatres, Berkeley
Shattuck Cinemas, Berkeley
Camera 7, Campbell
AMC Cupertino Square 16, Cupertino
AMC Bay Street 16, Emeryville
Camera Cinemas, Los Gatos
Piedmont Theatre, Oakland
Aquarius, Palo Alto
The Clay, San Francisco
Bridge, San Francisco
Lumiere, San Francisco
Embarcadero, San Francisco
Opera Plaza Cinemas, San Francisco
AMC Van Ness 14, San Francisco
Big Cinemas Towne 3, San Jose
Camera 3, San Jose
Camera 12, San Jose
AMC Eastridge 15, San Jose
AMC Saratoga 14, San Jose
AMC Mercado 20, Santa Clara

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