Ahead of its debut in Cannes' Un Certain Regard section later this month, The Weinstein Company has released the first poster for "Fruitvale Station" (formerly titled "Fruitvale"), beginning the first stages of an assumed Oscar push for the film.
"Fruitvale Station" depicts the true story of Oscar Grant (Michael B. Jordan) who was shot to death by BART officers while unarmed at the Bay Area's Fruitvale station on New Year's Dat, 2008. The film charts one day in Grant's life leading up to the tragic shooting, which soon after would become national news. Octavia Spencer, Chad Michael Murray and Kevin Durand all co-star in the film.
The film debuted to near unanimous raves at this year's Sundance Film Festival, where it took home the U.S Dramatic Grand Jury Prize and Audience Award, sweeping arguably the festival's two highest honors.
Now with The Weinstein Company backing the film, it will be interesting to see if it can gain enough traction following its July 12 theatrical release to stay in the awards season conversation. If the early critical buzz is any indication, it may have a shot.
Take a look at the first official poster below: