Bob Weinstein announced Friday that Sanjeev Lamba will join Dimension Films as executive vice president of marketing and new media development. He will be based in New York beginning October 24th and will report to Bob Weinstein. Lamba will be charged with overseeing online and new media marketing for both theatrical and home video, and will create new business with retailers, electronic game companies and interactive digital content arrangements. Lamba will also be involved with promotions and tie-in promotions for The Weinstein Company. In addition, he will work with Bob Weinstein on marketing for the Dimension Films slate. Sanjeev's appointment falls on the heels of last weeks announcement of Gary Faber and Matthew Cohen being named co-heads and executive vice presidents of marketing for The Weinstein Company. Sanjeev Lamba most recently served as vice president of marketing and international for Buena Vista Games (BVG), the video games unit of the Walt Disney Co. [Brian Brooks]