According to the release, BOND360's tenets are:
Writing on the blog for the Independent Film Project, Marc Schiller explained why distribution outside of the establishment is more than just a back-up plan.
1. Filmmakers retain copyrights to their films and products
2. Filmmakers control access to their communities and data
3. The most profitable distribution “windows” are prioritized up front
4. Filmmakers are involved and consulted on all creative and business decisions
The reality is that a filmmaker who decides not to sell their film to a distributor often has the ability to put together a “dream team” of talent that the traditional distributors can’t. To create efficiencies that can accommodate their sheer volume of releases, distributors have locked themselves into a specific group of “vendors” (another demeaning word) – designers, publicists, social media agencies, etc – who work across an increasingly large slate of releases and are hired not always because they’re the right person or company for the job, but because they’re cheap and efficient for the distributor to work with.