"Veronica Mars," the smart Kristen Bell-led teen noir that ran from 2004-2007, is one of the many shows to have a fanbase clamoring for a movie. But creator Rob Thomas isn't just talking about a film adaptation anymore -- he's trying something new. Thomas and Bell today launched a -- ready for it? -- $2,000,000 Kickstarter campaign to raise funds for a "Veronica Mars" movie.
On the Kickstarter page, Thomas writes that he and Bell have always wanted to do a "Veronica Mars" movie, and have even been close to getting one in the works before, but that "Warner Bros. wasn’t convinced there was enough interest to warrant a major studio-sized movie about Veronica and the project never got off the ground." What started off as a joke about using Kickstarter to raise the money instead soon had Thomas doing the math and setting the highest goal Kickstarter has ever had for a project:
Of course, Warner Bros. still owns Veronica Mars and we would need their blessing and cooperation to pull this off. Kristen and I met with the Warner Bros. brass, and they agreed to allow us to take this shot. They were extremely cool about it, as a matter of fact. Their reaction was, if you can show there’s enough fan interest to warrant a movie, we’re on board. So this is it. This is our shot. I believe it's the only one we've got.
Goodies for backers include everything from a PDF of the shooting script and a digital version of the movie within a few days of its theatrical debut to a speaking role in the film. This isn't a remotely indie project, which is what makes its presence on Kickstarter a completely fascinating one -- it's a commercial venture, but one that hasn't been approved as commercial enough in the framework in which it was originally made. This is going to be a major test of the power of fandom and whether everyone who vowed they throw in money to make a longed for continuation of a beloved show happen will actually do it. They've got 30 days, and at the time of this post, the campaign's at $178,442.
Check out the Kickstarter video below: