Celebrating 17 Years of Film.Biz.Fans.
by Dana Harris
March 12, 2012 1:02 PM
5 Comments
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You Want VOD Numbers? We've Got VOD Numbers.

Gravitas Ventures' "5 Star Day"
All hail Gravitas Ventures, which has dared to do what no one else will: They've delivered real numbers around VOD releases.

Nolan Gallagher, founder and CEO of Gravitas, will be discussing them this afternoon as part of a case study panel at SXSW. "How I Learned To Stop Worrying and Love VOD" also features Magnolia's Eammon Bowles, "AMERICAN The Bill Hicks Story" director Matt Harlock, Variance Films' Dylan Marchetti and moderator Orly Ravid of the Film Collaborative.

Based on the document, which Gallagher kindly provided to Indiewire in advance, it promises to be a meaty session. Here's some of the highlights: 

  • It took more than a dozen tries to develop the marketing design for "AMERICAN"
  • Variance's theatrical advertising budget for "AMERICAN" was very limited: $500. 
  • The producers broke even after the theatrical release, which earned $90,000.
  • Estimated VOD gross (over three years): $600,000
  • Gravitas has earned more than $1.25 million on a VOD feature, '5 Star Day,' thanks to the numbered title and the public's love of horoscopes
  • VOD sales on an award-winning doc were less than $100,000: The film's title began with a letter at the end of the alphabet.

There's lots more. Take a look and tell us what you think.  

American the Bill Hicks Case Study

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5 Comments

  • geoff | September 4, 2013 10:32 PMReply

    For anyone considering selling their film direct to fans from a blog, website or via Facebook or Twitter Selz.com makes it as easy as embedding a YouTube video. Free hosting of video and preview. No monthly fees and no programming needed.

  • Andrew Neel | March 15, 2012 1:16 AMReply

    Thanks for posting and publicizing this - amazingly helpful.

  • orly ravid | March 14, 2012 6:38 PMReply

    All these numbers and details and many more are in our case study book SELLING YOUR FILM WITHOUT SELLING YOUR SOUL www.SellingYourFilm.com

  • Joel Hulett | March 13, 2012 2:49 PMReply

    Info like this is so valuable. These type of industry panels are my favorite aspect of SXSW.

    Joel Hulett
    www.facebook.com/FilmStartGroup
    www.filmstartgroup.com

  • Brandon Isaacson | March 12, 2012 2:06 PMReply

    This looks fascinating, will read the case study this week.