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You Want VOD Numbers? We've Got VOD Numbers.

Photo of Dana Harris By Dana Harris | Indiewire March 12, 2012 at 1:02PM

All hail Gravitas Ventures, which has dared to do what no one else will: They've delivered real numbers around VOD releases.
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Gravitas Ventures' "5 Star Day"
Gravitas Ventures' "5 Star Day"

All hail Gravitas Ventures, which has dared to do what no one else will: They've delivered real numbers around VOD releases.

Nolan Gallagher, founder and CEO of Gravitas, will be discussing them this afternoon as part of a case study panel at SXSW. "How I Learned To Stop Worrying and Love VOD" also features Magnolia's Eammon Bowles, "AMERICAN The Bill Hicks Story" director Matt Harlock, Variance Films' Dylan Marchetti and moderator Orly Ravid of the Film Collaborative.

Based on the document, which Gallagher kindly provided to Indiewire in advance, it promises to be a meaty session. Here's some of the highlights: 

  • It took more than a dozen tries to develop the marketing design for "AMERICAN"
  • Variance's theatrical advertising budget for "AMERICAN" was very limited: $500. 
  • The producers broke even after the theatrical release, which earned $90,000.
  • Estimated VOD gross (over three years): $600,000
  • Gravitas has earned more than $1.25 million on a VOD feature, '5 Star Day,' thanks to the numbered title and the public's love of horoscopes
  • VOD sales on an award-winning doc were less than $100,000: The film's title began with a letter at the end of the alphabet.

There's lots more. Take a look and tell us what you think.  

American the Bill Hicks Case Study