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  • SydneysBuzz
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    Transmedia in the Making: Argentina Attacks from a New Angle

    Variety January 3-9, 2011 reports on Argentina's Mancha Productions creating webisodes to appear on the website of the popular Buenos Aires newspaper La Nacion. Cell phones, laptops, iPads and other devices are also targeted media for the webisodes as are other Spanish speaking markets. This article purports to show how creative one can be in spite of not being able to secure TV airtime.Looking at webisodes in a transmedia context, a feature film can transform into webisodes and create new content to promote the movie while boosting advertising and loyalty in newspaper media. Why pay newspapers to advertise the movie when you can share advertising revenues by showing it on the newspaper's website and add value to it. It is another way to capture the public to promote film...we have trailers on YouTube but here is a set venue to see movie related stories, webisodes promoting movies. Even if newspaper readers do not go to the movies, the webisodes would prompt them to download the movies into whatever media they chose and it would continue to benefit the newspaper sponsors. Remember the comic strips which today are so hard to find in the L.A. Times? As readers increasingly go to the newspaper internet site to send interesting stories to friends, to find older articles, so the sites can remind them with a good quick webisode that a movie is coming. Even if the newspaper readers do not go out to the theater, they could download the movies onto whatever media they chose to the benefit of the same sponsors being courted by newspapers.Manche Prods. 'Combinations' twice a week webisode about life in the Buenos Aires subway

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  • Thompson on Hollywood
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    Sundance Trailer Watch: Bier's In a Better World

    Sundance Trailer Watch: Bier's In a Better World

    One of the films I most look forward to catching at Sundance is Susanne Bier's Danish entry for the Oscars, In a Better World (Sony Pictures Classics). Bier directed Brothers (remade by Jim Sheridan) and After the Wedding, which was nominated for the foreign Oscar. In a Better World is about a Danish doctor who must deal with conflicts at home as well as at an African refugee camp.

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  • Thompson on Hollywood
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    Young Hanks and Aykroyd Rap and Dance in Dragnet Video

    Universal invested serious coin in this 1987 Dragnet MTV music video for the hit hip-hop single City of Crime (which played over the closing credits), starring the rap-and-dance team of Tom Hanks and Dan Aykroyd (below).

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  • The Lost Boys
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    Do Watch Armie Hammer on "Chelsea Lately"

    Oh, how I love Chelsea Handler... Especially when she gets randy with a hot male guest, as she does here with "The Social Network" actor and Arm & Hammer heir Armie Hammer ("oh my GOD, you're feet are HUGE!"), or when she outs a male staffer for "having a big hard on" for said hot male guest. Hilarity:

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  • Leonard Maltin
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    CRUISING THROUGH THE HOLIDAYS

    It may not sound like work, because I’m lucky enough to combine business and pleasure, but I lecture on Princess Cruises. For a year-end trip through the Panama Canal I was asked to introduce four of my favorite unsung films of 2010, and I was happy to do so. City Island was by far the audience favorite—people thanked me for days after the screening—but Mother and Child was also well received, along with Flipped and The Winning Season. Seasoned film-buff passengers also fared quite well with my session of movie trivia, scoring 17 out of a possible 20.

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    More: Journal
  • Matt Dentler's Blog
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    Home

    Home

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  • Thompson on Hollywood
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    Tarantino Regrets Leaving Coppola's Somewhere Off His Ten Best

    One significant omission on Quentin Tarantino's Ten Best List was ex-girlfriend Sofia Coppola's Somewhere, which the jury headed by Tarantino awarded the Golden Lion in Venice.

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  • The Playlist
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    Updated: 'James Bond 23': Nothing To See Here

    Update: Here's what happened. Variety tried to be bloggers and failed and dug up a Total Film interview from January 2010 that they mistook for 2011. We were dumb enough to follow suit -- though so did half the Internet. Nothing to see here, please move on.

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  • Matt Dentler's Blog
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    The Netflix Remote Control

    The Netflix Remote Control

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  • Matt Dentler's Blog
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    Josh Groban Sings Kanye West Tweets

    Josh Groban Sings Kanye West Tweets

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