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  • Women and Hollywood
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    Panel Alert: How Social Media Can Be used to Help Build the Women's Audience for Films

    I'm going to be moderating and participating on this panel sponsored by Pepsico in advance of the Athena Film Festival later this week. Event Title: “How Social Media Can Be used to Help Build the Women's Audience for Films”Event Date: Tuesday, February 8 from 3-5pm ETEvent Location: People & Society Hub at Paley Center for MediaEvent Description: With the multiplexes focused on films that are targeted at young men it is quite a challenge to build an audience for a film that targets women. Social media is one growing area of focus that has helped studios, producers, distributors and marketing experts reach the female demographic which in actuality buys 55% of the tickets. This panel will discuss the unique challenges facing films that are targeted at women and how social media can help make a film a success. Panelists will include: · Melissa Silverstein, co-founder of the Athena Film Festival, founder of Women and Hollywood (panelist and moderator) · Alex Dubin is VP, Digital Marketing at Mammoth Advertising· Penelope Jagessar Chaffer, award winning documentary filmmaker, writer and children’s environmental health advocate· Nekisa Cooper, producer, Pariah, which recently played at the Sundance Film Festival and was sold to Focus Features

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  • The Playlist
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    Excessive Lightning, Chisled Pecs, Sci-Fi Goop & Gods Lore Light Up 'Thor' Super Bowl Spot

    At this point, we're not holding out judgement on any of these kinds of films, hell, these are :30 second Super Bowl spots. The idea is definitely: have a beer, lean back and enjoy yourself, right? But, gotta say, the trailer for Kenneth Branagh's "Thor" is definitely less impressive than "Captain America," "Battle: Los Angeles" and hell, even "Transformers 3."

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  • The Playlist
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    Chris Evans Goes From Super Wimp To Superhero In 'Captain America' First Look Super Bowl Trailer

    Heh. OK, with the help of, funny looking digital effects (see the image above), Chris Evans goes from 90lb weakling to beefcakey superhero in this first look Super Bowl spot of Marvel's "Captain America: The First Avenger."

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  • The Playlist
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    Michael Bay Blows Up Earth & Everything In 'Transformers 3' Super Bowl Spot

    Man, watching the reactions to this one on Twitter was epic and awesome. It was like the sound of 5,000 nerd boners just light up your feed. Love your shit blowed up real good? Michael Bay certainly delivers with this Superbowl ad from "Transformers: Dark of the Moon." Fanboys are in a tizzy right now and yes, it looks impressive, it's well cut and there's mega explosions, etc. But like "Transformers 2" will it be even semi-coherent? Like that picture, will it make you want to punch someone, perhaps yourself for having paid $12 bucks, in the face? Remains to be seen, but geeks will surely be frothing at the mouths for the next few weeks. The 3rd -- and final? -- "Transformers" film hits July 1, 2011 in the 3D-filming that Bay previously hated. Watch it below.

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  • The Playlist
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    Super Bowl Spots: 'Battle Los Angeles,' 'Fast Five,' 'Priest' & More

    Additional Superbowl Ads From 'Drive Angry 3D,' 'Rango,' 'Kung Fu Panda 2,' 'Rio,' Limitless,' 'Just Go With It' & Many, Many MoreApparently there's this thing called the Superbowl on TV. This writer doesn't even have the TV on, but gotta say, watching Twitter watch the Superbowl ads is pretty amusing. There will be spots from 2011 movies popping up during the show all night. Below are some of the latest that have aired, including, "Battle: Los Angeles," "Fast Five," and "Priest," plus other spots released earlier in the week. The best one so far of all these, is by far, Jonathan Liebesman's alien invasion picture starring Aaron Eckhart. Trailers below.

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  • The Playlist
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    Darren Aronofsky's Comic Book Project Is 'Noah's Ark'; Concept Art & Video Revealed

    Remember when "Black Swan" director Darren Aronofsky recently said he was working on a comic book as a means to hopefully fund a screenplay or at least use it as a proof of concept? "We’re doing a comic book of a script that’s really hard to make and we’re going to do a comic version first and see what happens,” he said. We, and many others, assumed the comic book would be his long gestating adaptation of the “Noah’s Ark,” story.

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  • Thompson on Hollywood
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    Awards Update: WGA, Annies Mislead Oscar-Watchers; Art Directors Guild Is More Revealing

    Awards Update: WGA, Annies Mislead Oscar-Watchers; Art Directors Guild Is More Revealing

    Aaron Sorkin's latest adapted screenplay wins at the USC Scripter and Writers Guild Awards don't mean that The Social Network is surging to overtake The King's Speech at the Oscars. It does indicate that Sorkin (pictured) will win the adapted screenplay Oscar.

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    More: Awards, Oscars
  • The Playlist
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    Watch: 'Cowboys & Aliens' Scores With Super Bowl Spot

    There are a whole lot of movies coming this summer based on comic books, but the one we're looking forward to most doesn't come from either the Marvel or DC banners. Jon Favreau's "Cowboys & Aliens," based on the graphic novel of the same title, is an ambitious melding of two genres that looks to be delivering the goods on both counts. The first trailer impressed and this afternoon, the Super Bowl spot from the film dropped and within its thirty second runtime, it has renewed our interest in the film all over again.

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  • Thompson on Hollywood
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    Super Bowl Movie Ads Go Viral Early On Web: Watch Videos UPDATED

    Super Bowl Movie Ads Go Viral Early On Web: Watch Videos UPDATED

    @JonFavreau knows what he is doing: he posted Universal's Cowboys & Aliens (July 29) Super Bowl XLV spot hours ahead of time on Twitter (and YouTube) in advance of the Super Bowl (below). Now you can see Harrison Ford and Daniel Craig fighting the aliens--they're like fighter planes. Paramount went all-out on five movie spots (which Fox sells at about $3 million for 30 seconds, or $100,000 a second): they're showing Marvel's Captain America and Thor, plus J.J. Abrams' Super 8 and the third Transformers, Dark of the Moon, as well as Rango (March 4) which reunites Pirate's Gore Verbinski and Johnny Depp.

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  • Matt Dentler's Blog
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    Austere

    Austere

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