AFI Fest

The result? Even afternoon screenings in the large stadium-style theaters of the Mann Chinese in the Hollywood and Highland complex were full or mostly full - even “small” films showing at off hours. One distributor who had a number of films in the festival told indieWIRE they were thrilled with the result, and no doubt the attendance, drawn by the power of free, made for a great experience for filmmakers and attendees alike. Guests, including filmmakers, stayed at the nearby Roosevelt Hotel or Renaissance Hotel which are both walking distance to venues, and all the attractions - cheesy, interesting, and/or kooky - are also there in their Hollyweird splendor. The festival also hosted afternoon and evening lounges which enhanced the social aspect, and made up somewhat for a reduced party schedule that was traditionally the realm of distributors who don’t have as much cash on hand to throw a bash.

In January, 2010, AFI Fest saw a major change in staff, as three key staff members, Artistic Director Rose Kuo, Festival Producer David Rogers, and Head of Press and Public Relations John Wildman all left the organization, citing the difficulties of having to once again produce the festival for the upcoming 2010 edition under a severely restricted and reduced budget.