Tagline: Christine Brown has a good job, a great boyfriend, and a bright future. But in three days, she's going to hell.
Synopsis: After denying a woman the extension she needs to keep her home, loan officer Christine Brown sees her once-promising life take a startling turn for the worse. Christine is convinced she's been cursed by a Gypsy, but her boyfriend is skeptical. Her only hope seems to lie in a psychic who claims he can help her lift the curse and keep her soul from being dragged straight to hell.
Round-up: "Sam Raimi’s 'Drag Me to Hell' feels like the director blowing off twenty years of steam," wrote critic Eric Kohn following a screening of the film at SXSW earlier this year. "The slap... stick/horror duality that he mastered with his brilliant 'Evil Dead' movies, repeatedly and explicitly referenced in the new feature, marks a crowd-pleasing return to form. At once absurdly cheesy and amazingly self-aware, it’s a reminder of the lunacy that brought acclaim to Raimi in the first place." Indeed, serveral critics have noted that "Drag Me to Hell" is a welcome return to Raimi's roots since the director, after getting his start in comedy-horror, took some time off from the genre to direct the block buster "Spider-Man" trilogy. "At a time when horror is defined by limp Japanese retreads or punishing exercises in pure sadism, 'Drag Me to Hell' has a tonic playfulness that’s unabashedly retro, an indulgent return to Mr. Raimi’s goofy, gooey roots," notes Jeanette Catsoulis for the New York Times. "Swift and sure, 'Drag Me to Hell' unfurls in vertiginous, comic-book frames, like a long-lost issue of 'Tales From the Crypt.'" Also expressing satisfaction with the film are the LA Times' Betsy Sharkey who writes that the film "does everything we want a horror film to do: It is fearsomely scary, wickedly funny and diabolically gross, three stomach-churning states that argue for taking a pass on the $10 box of popcorn... Horror might not be your thing, but if you can push through the fear, stomach the gross and just let yourself go with it, the payoff is experiencing a filmmaker totally in his element" and the A.V. Club's Scott Tobias who says that the film "feels distinctly unburdened and fun, happily frolicking in its own pulp silliness... This is junk filmmaking at its finest." In other words, the critical consensus seems to be that Raimi's latest is a seriously entertaining thrill ride that does right by "Evil Dead" fans.