Lisanne Pajot and James Swirsky have been consumed with their feature documentary film “Indie Game: The Movie” for over three years now, but they've taken ownership of the film by building a community for it, an approach that's still providing an inspirational model for fellow filmmakers. The DIY release of "Indie Game: The Movie" is a test case in more ways than one. Lucky for indie filmmakers, Pijot and Swirsky have spelled their whole strategy out on their blog.
The film sold on video game marketplace Steam and was featured on the PlayStation Network, in addition to other video game platforms. But talking to Pajot and Swirsky, what’s clear more than anything is that they’re smart and careful about managing their success. They answer every email, respond to most tweets, and do their best to get the film subtitled in as many languages as possible.
With a huge debut at Sundance (and an editing award) as well as 1,596 backers on their "final push" Kickstarter campaign, the filmmakers behind "Indie Game" were heartily encouraged by the audience they knew they had along the way.
The two have been working alone on nearly all parts of the film's life (they brought a staff person on board for distribution, worked with some publicists and marketers early on in the film's festival debut, and regularly promoted the film’s composer), and so they’ve taken on a lot of work – and a lot of different kinds of work -- themselves.
The filmmakers are currently working on a special edition of the film, and they're set to release a box set which will include three discs with 300 minutes of footage in total.