The Tribeca brand had its start as a festival vehicle to support New York business after 9/11, but today its reach extends well beyond the city and the film festival. There's the for-profit Tribeca Enterprises and nonprofit Tribeca Film Institute. The organization's for-profit arm not only runs the festival, but it also serves as a distributor, while the Tribeca Film Institute is one of the industry's leading film funders and nurturers. Gilmore's recent arrival at the festival from Sundance has been a part of a number of changes at the organization, including an interactive storytelling component at the festival, Storyscapes, programmed by Kopp.
The trio has embraced a mandate to make sure they’re doing everything they can to envision a productive future for storytelling and its impact on artists' careers. It’s a surprisingly broad goal for an organization that started with such specific intentions.
"What I'm really excited about is that I'm never doing the same thing," Gilmore said. He added, "I’m working with international storytelling, I have a traditional role developing a film festival, and an untraditional role running a new distribution company. Integrating all that is what makes us unique."
According to Kopp, working in the interactive space on digital projects can mean that you don't know where your audience is. But that’s part of the fun of working on the cutting edge of storytelling. "What's exciting now -- as more and more people move into the space – is that the work is getting better, more sophisticated. There's a language that's evolving in the space," she said.
The organization is especially clear about one thing: its mandate to support artists. Patricof explained, “We’re facing an increasing abundance of films. We talk day in and day out here about how we can help audiences discover work. How we can play a part in that discovery process?"
Tribeca is maintaining an international focus, bringing stories to audiences from all around the world. They're also eager to continue supporting underrepresented artists and to see how the interactive projects they're incubating now will affect that world in a few years.