This was the movie that turned Kickstarter into a household name, that inspired everything from rabid indignation to Zach Braff. "Veronica Mars," of course, was the first film project on Kickstarter to ask for, and receive, over $2 million. It has received plenty of flak because the rights to "Veronica Mars" are owned by Warner Bros. But the campaign, which eventually raised $5 million, marks the beginning of a new trend in filmmaking. This is not the last mega project from a known quantity; it was quickly followed by Braff, who raised over $3 million for his follow-up to "Garden State."
Nearly 92,000 fans of the three-season gumshoe show funded the "Veronica Mars" campaign. And now Thomas and Bell are finally making the project they have been trying to convince Warner Bros. to make.
When asked how she feels about the project’s success, Bell said, "I feel fucking great. I'm also not responsible for all the prep work, so it's easy for me. I love the script, and I’m so excited to see everyone again. Working with my old friends and working on this project is going to be the perfect summer experience."
Hey, the "Veronica Mars" movie is getting made!
For the past several years, Thomas and Bell rarely had an interview that didn’t end with the "Will there be a 'Veronica Mars' movie?" question. Until recently, the answer was "No."
Finding a barometer for the project. How do you test whether or not you have enough support for a $2 million crowdfunding campaign? Thomas was nervous at the time of the project's launch. After teasing it on Twitter, he worried about the number of people that engaged at first. "I kept thinking, 'What if we looked ridiculous?'" he said. "What if we launched and a few days later only had $150,000?"
Thomas and Bell are prepping for a 24-day shoot in Los Angeles. (Day 1 is June 17, the same day as the launch of Indiewire Influencers.)